5 Video Editing Trends You Should Know About
Video editing has become an essential skill for creating engaging content in today's digital age. However, the cost of video editing software can be a major obstacle for many creators, especially those on a tight budget.
The good news is that there are several free video editing software options available that offer many of the same features as their premium counterparts. In this article, we'll explore five of the best free video editing software options, as well as five video editing trends that are currently shaping the industry.
By the end of this article, you'll have a better understanding of how to take advantage of these trends using the best free video editing software. So, let's dive in and discover how you can create stunning video content without breaking the bank!
Trend 1: Vertical video
It’s a fact that 90% of consumers watch videos from their mobile devices. And the portrait view of mobile devices is vertical.
Vertical video is a video format that is captured and viewed in a vertical orientation, with a height that is greater than its width. This format has gained significant popularity in recent years, especially among younger generations, due to its compatibility with mobile devices and social media platforms.
The rise of vertical video can be attributed to the increasing prevalence of smartphones and the growing popularity of social media platforms such as Instagram, TikTok, and Snapchat, which primarily feature vertical content.
Examples of vertical video in use can be seen in various forms, including social media stories, mobile advertisements, and video content created specifically for mobile consumption.
When editing vertical video, it's important to keep in mind that the composition of the frame is different from traditional landscape video, so it's essential to pay attention to how the subject is framed, how text and graphics are placed, and how the final product will be viewed on mobile devices.
Trend 2: Minimalism
Minimalism in video editing refers to the intentional use of simple, clean, and uncluttered design elements to create a visually striking video that effectively communicates its message.
The rise of minimalism in video editing can be attributed to a desire for more straightforward, streamlined visuals that are easier to digest in today's fast-paced digital landscape. Minimalism in video editing can take many forms, from using negative space to emphasizing simple shapes and colors to using limited text and graphics.
Examples of minimalism in use can be seen in advertisements, product demos, and music videos that focus on a single subject or action, using minimal visual elements to convey a message. When editing with minimalism in mind, it's essential to keep the video's overall purpose in mind, as well as using simple design elements to emphasize that purpose.
Limiting the use of text and graphics and focusing on simple, clean shots can help to create a visually striking and effective video.
Trend 3: Dynamic Text
Dynamic text is a trend in video editing where text elements are animated and integrated with video footage to create a more engaging and visually interesting final product.
This type of text animation can include various effects such as movement, color changes, and size changes to create a dynamic and attention-grabbing visual experience. The rise of dynamic text in video editing can be attributed to a desire to create more engaging and interactive video content, especially in the age of social media, where short-form videos are highly popular.
Examples of dynamic text in use can be seen in various forms of video content, including product demos, explainer videos, and social media ads. When editing with dynamic text, it's important to keep the audience in mind, as well as the purpose of the video content.
By using simple and legible text fonts and animating text in a way that is visually appealing but not distracting, dynamic text can be an effective way to enhance the impact of a video.
Trend 4: Social Media Storytelling
Social media storytelling is a trend in video editing that involves using short-form videos to tell a narrative or convey a message through a series of clips. This type of video content is typically designed to be shared on social media platforms such as Instagram, Facebook, and Snapchat, where users can view content in a continuous stream.
The rise of social media storytelling can be attributed to the growing popularity of social media platforms and the desire to create more engaging and shareable content.
Examples of social media storytelling in use can be seen in various forms of video content, including brand awareness campaigns, event coverage, and product launches. When editing for social media storytelling, it's essential to create a narrative that is easy to follow and engaging for the viewer.
Using a combination of different video clips, music, and text overlays can help to create a more dynamic and engaging final product that resonates with viewers. It's also essential to consider the platform the content will be shared on and to optimize the video's format and length accordingly.
Trend 5: Immersive Experiences
Immersive experiences in video editing refer to the use of video techniques and technology to create a sense of immersion and engagement for the viewer. This type of video content is designed to create an immersive experience, allowing the viewer to feel as though they are a part of the video.
The rise of immersive experiences in video editing can be attributed to the increasing availability of virtual and augmented reality technologies and the desire to create more interactive and engaging video content.
Examples of immersive experiences in use can be seen in various forms of video content, including 360-degree videos, virtual reality tours, and augmented reality product demos. When editing for immersive experiences, it's essential to create a sense of immersion for the viewer by using a combination of different video techniques, such as sound effects, camera movements, and special effects.
It's also important to consider the platform the content will be shared on and to optimize the video's format and length accordingly to ensure the viewer's experience is as seamless as possible.
Key Takeaways for Video Editing Trends
In conclusion, video editing trends are constantly evolving, and keeping up with them can help elevate your video content.
From vertical videos to dynamic text, social media storytelling, minimalism, and immersive experiences, each trend offers unique benefits that can help your videos stand out.
By incorporating these trends into your video content, you can create more engaging and visually striking videos that resonate with your audience. However, it's essential to keep in mind the purpose of your video content, the platform it will be shared on, and your target audience when choosing which trend to use.
So, keep exploring and experimenting with these video editing trends to create content that captures your audience's attention and keeps them engaged from start to finish.