5 Clever Ways You Can Turn Your Passion into a Business
Love what you do, and you’ll never work a day in your life. That old proverb is proving to be true for the millions of Instagram influencers around the world who are turning their passions into thriving businesses.
Yoga, healthy recipes, meal planning, beauty, fashion, finance, music, and more can be more than a passion. Social media platforms such as Instagram and YouTube can help fledgling entrepreneurs turn passion into a business.
These businesses, often started as side hustles, can become successful companies with high growth potential. Starting with an Instagram account or YouTube channel, influencers can become sought-after experts, building their audience while offering products or services to help others.
Those with a passion for avocation can go from a 9-to-5 rut to a fulfilling career doing something they love.
Turn Passion into a Business in Four Steps
Taking what you love and working to turn passion into a business can transform your life as well as the lives of all you touch. To turn passion into a business, follow these steps. Entrepreneurs and influencers launch promising businesses from websites and social media platforms.
Decide Whether You Will Offer Products or Services
Focus on your business plan by deciding if your business will sell products or offer services. A yoga enthusiast could sell clothing and yoga mats, offer lessons online, develop a training program for aspiring yogis, or all of the above. It is best to start with either a product or a service, but not both.
That decision will prompt more questions about the delivery of products or services, payment, and communication with customers. If your product is a health and fitness book, will it be in print, which will require storage and shipping, or an ebook that can be emailed as a link to your customers?
Whether a company sells physical products, ebooks or webinars, and other training, a business based on passion and expertise needs a website with a blog, social media accounts on Facebook, Instagram, and YouTube, and e-newsletters to drive customers back to the company website. Fresh content and organic visits can drive a business website or social media account’s algorithm to gain more visibility.
Find Your Audience
Few businesses provide everything to everyone. Instead, you will need to find your tribe, that loyal, engaged group of followers or subscribers to your social media accounts who would be most likely to purchase your products.
If you don’t have an Instagram account or YouTube channel, don’t despair. Setting those up is easy and free. You’ll want to make sure you have content for your accounts and a logo for your business. Using a YouTube logo maker is the best way to get an eye-catching business logo your customers will remember.
Planning regular videos and posts will keep your audience visiting your business’ social media accounts. Since social media accounts will connect your business with customers around the world, you will need to make sure your website can be translated. Fortunately, online tools make it easy to translate your website.
Some passion-based online businesses focus on B2B, or business-to-business, marketing. For example, if you are a successful personal trainer or yogi, your niche may be training others to have successful fitness businesses. Those who are living their dream of following their passions can show others how it’s done.
Find Your Secret Sauce
Business builders must differentiate themselves from everyone else launching a passion-based business by asking themselves what makes them stand out from the rest. What secret sauce are they serving to customers and clients? What makes their B2B webinars different from the other options online?
Personality, supporting causes or nonprofit organizations, content for the business website and social media accounts, and the products or services offered blend to create the customer experience a passion-inspired business offers.
The best option is to let your personality shine through in communications and content.
Focus on Adding Value
As the late Zig Ziglar said, “You can get everything in life you want if you will just help enough other people get what they want.”
A business with a B2B niche can offer webinars to show aspiring business owners how to succeed. Those who turn passion into a business may find that others who share that love want to learn how to start their businesses. Rather than see others wanting to start their own businesses as competition, the smart entrepreneur will see them as B2B customers.
If webinars are a business’ product, the best webinar software will make offering this product simple for entrepreneurs. Seeing customers with thriving businesses can fuel client base growth for B2B webinar businesses.
Yoga studio services, for instance, could see their profits grow more from B2B webinars for fellow yogis than individual classes. How yoga studio software can be used could be as much a part of a B2B webinar for yogis as yoga mats, child’s pose, and downward dog.
Build Layers of Income
Offering multiple layers of audience engagement and income is essential to turn passion into a business. Some customers enjoy yoga videos on YouTube, but they may not be interested in B2B webinars. A business owner will still get paid for YouTube video views by these customers, who might be beginning yoga students.
As they progress in yoga, these customers may pay for a Patreon account, providing a yoga business owner with more income. They’ll also show up as YouTube subscribers and Instagram followers, which boosts a yoga influencer’s audience and credibility as an expert in yoga as well as B2B webinars.
Some may only like posts or compliment them, while others will sign up as Patreon sponsors and purchase e-books and webinars. At all levels of engagement, audience members will help a passion become a business.
Become an Expertise Entrepreneur
Following these steps to turn passion into a business will let countless influencers become expert entrepreneurs. Step by step, you can turn your passion into a meaningful career doing what you love.